bauma China 2014，將在今年11月25-28日上海新國際博覽中心拉開為期四天的工程機械行業(yè)盛宴。今年我們的展會口號定為“將心筑入 欲建未來”，希望我們主辦方、參展企業(yè)、參觀觀眾、媒體以及所有服務(wù)商都用心投入和品味bauma China，共同展望可建的未來。時光飛逝，記得bauma China 2012現(xiàn)場一位展商的微博“午休時間，客戶不休息，我們也不休息!多希望上海寶馬展全年無休!”事實上，除了bauma China在現(xiàn)場4天呈現(xiàn)出的熙攘繁忙，其他的時間也從未怠慢，從展后撤展、展后報告總結(jié)到新一屆bauma China的策劃、市場宣傳，再到展商報名申請、展位劃分、觀眾招募推廣，進(jìn)而到臨近展會前一個多月的入場搭建，分分秒秒都在不停地運作。
目前本屆展會的招展工作仍在如火如荼地進(jìn)行中，企業(yè)的積極與熱情，讓我們忘卻了窗外的寒意。截止到3月10日，展商數(shù)量已經(jīng)比上屆同期增長4%，其中新展商數(shù)量占比總展商數(shù)的32%，國際、外資、內(nèi)資新展商增幅全面開花。從展商的國別上來講，已經(jīng)有來自全球43個國家和地區(qū)的企業(yè)報名參展，其中來自德國、臺灣、奧地利、韓國、加拿大的外資排在增幅前幾位。按產(chǎn)品類別，施工機械類企業(yè)仍然是主力軍，但我們也看到建材機械和配件展商的異軍突起，現(xiàn)階段報名數(shù)量同比增長均在10%以上。
由此可見，中國市場對于國際企業(yè)而言，依然是商機無限。這也進(jìn)一步加大了中國本土企業(yè)在中國市場的競爭壓力。價格戰(zhàn)不可避免，近乎殘忍。同時對于質(zhì)量、售后服務(wù)以及創(chuàng)新的挑戰(zhàn)更加嚴(yán)峻，留給中國企業(yè)產(chǎn)業(yè)轉(zhuǎn)型的時間已經(jīng)不多了，幾次轉(zhuǎn)型時機錯過后將面臨痛苦的生存掙扎，并購將會增加。目前來說，工程機械調(diào)整已漸近尾聲，誰能在2014年突圍，如何突圍將成為bauma China 2014現(xiàn)場最大的看點，同時bauma China也將和企業(yè)一起進(jìn)入另一個全新的發(fā)展階段，現(xiàn)場展商如何凸顯企業(yè)文化，如何用心做事，全心做人、誠信布局也將成為展會彰顯的行業(yè)精神。
隨著中國各地的基礎(chǔ)設(shè)施建設(shè)復(fù)蘇，高鐵、地鐵、廉租房、保障房及大型重點工程的相繼開工，工程機械企業(yè)也在把握形勢、伺機發(fā)力。參展bauma China，仍然是企業(yè)布局中的重要棋子，是發(fā)布新產(chǎn)品技術(shù)的廣闊平臺，是獲取全國乃至全球客戶資源的快捷通道，更是企業(yè)之間惺惺相惜、探討交流、共度難關(guān)、一同發(fā)展的溫情聚會。
其實bauma China就是行業(yè)的縮影，一個微型社會。在這里有喜怒哀樂，有感動、有驚喜、有兢兢業(yè)業(yè)的勞累，也有工作之外的歡愉。在這里不僅僅是為了訂單業(yè)績，而更多的是用心學(xué)習(xí)、用心交流、用心體味看得見的友情。相信您在上海寶馬展上也有很多精彩豐富的經(jīng)歷，請加入到我們的“我的bauma China，我的心故事”征集活動，來講述您眼中的bauma China、您的故事、您的收獲、您的感慨、您的趣聞。幾句話就是一個故事，沒有字?jǐn)?shù)要求、沒有內(nèi)容限制，只要是發(fā)自您內(nèi)心的一個講述?，F(xiàn)在就有想到一些吧，以“馬上”的節(jié)奏打字發(fā)給我們吧，與更多工程機械人分享，帶給大家快樂或啟發(fā)。發(fā)送您與bauma China的故事到以下聯(lián)系方式，贏取bauma China精美禮品與感恩回饋：
1. 發(fā)送郵件到：beryl.zhao@mmi-shanghai.com
2. 回復(fù)到微信(微信號：baumachina)
3. 私信到微博@baumaChina上海寶馬展
期待聆聽您的“心”故事!
bauma China 2014: My bauma China Story Told by Heart
bauma China 2014 will be be held from Nov. 25-28, 2014 at the Shanghai New International Expo Centre. The show this year has the new Chinese claim "Take heart to the industry, build up the future". That means our organizers, exhibiting companies, show visitors, media and all service providers need to devote to performing well at bauma China and together build up the tangible future of the construction machinery industry. Time is flying. An exhibitor at bauma China 2012 once posted in blog: "At the lunch break, our customers did not take a rest, neither did our staff; how wonderful if only bauma China would open all year round!" In fact, besides the 4-day onsite show, bauma China really does not take a rest at all, busy all the time with tear-down, show report and summary, new edition’s planning, marketing, exhibitor application, booth allocation, visitor promotion and over one-month booth construction..., no stop at a second.
At present, the exhibitor application is still in full swing and the enthusiasm of the enterprises lets us forget about the gloomy industry. Until March 10, 2014, the number of exhibitors has increased by 4% compared with that of the last show at the same period. The number of new exhibitors has accounted for 32% of the total exhibitors. The number of new exhibitors of international companies, FIE and domestic companies all embraced a good increase. So far the exhibitors are from 43 countries and regions, among them, Germany, Taiwan, Austria, Korea and Canada ranked top 5 in the increased exhibitor list. In terms of product category, exhibitors with machines all around construction sites are still the main force, but we also see the building material machinery exhibitors and accessories exhibitors increased fast respectively by 10%.
Therefore, Chinese market is still full of business opportunities for the international enterprises, which furthermore gives more pressure to the domestic companies. Price war is inevitable, almost cruel. In the meanwhile, the challenge of quality, after-sale services and innovation are even more severe. The time for Chinese enterprises to make industry transformation is left little. The companies will be frustrated and be in risk after several failures in transformation. Mergers and acquisition will increase, too. Currently, construction machinery adjustment gradually comes to the end. Who will break out in 2014 and how to break out will be the biggest highlight and surprise at bauma China 2014. At the same time, bauma China will step into a brand new development stage together with our construction and machinery enterprises. Exhibitors are suggested to think about how to showcase the company culture, and be hard-working, dedicated and honest, which are also the industry spirits that are emphasized at bauma China.
As more infrastructure constructions start all over China, including construction of high-speed rail, subway, low-rent housing, affordable housing and large key projects, construction machinery enterprises are trying to grasp the opportunities and get growth. To exhibit at bauma China, is still one important strategy. bauma China is the excellent platform to launch new products and technologies, the fast access to get customer resources all over the world, and moreover the good party to communicate, appreciate, and overcome difficulties together.
Actually, bauma China is the microcosm of the industry, a mini-society with emotions, joy, being touched. Here orders are not the most important, but to learn, to communicate, and to feel the face-to-face friendship is the key focus. You may have some wonderful experience at bauma China, please kindly attend our story collection activity—“My bauma China story from heart” to share your gain, your perception, your interesting experience. And only a few sentences will be a story. We require no word limit, no subject limit. To be the true story with bauma China is what we highly appreciated. Would you please share your story to please or inspire others via Email to beryl.zhao@mmi-shanghai.com? You will have the opportunity to win the sentimental gift of bauma China. Welcome to join us and we are here to listen to your story!
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